Hello lovelies! Miss all of you so much and I'm alive again! Finally I get my energy back after a terrible sick. Yea, I'm officially back on track now. Thanks god I'm able to wake up with a healthy body now. You can't imagine how suffer am I when I'm on the flight back from Perth , holding the vomit paper bag , walk like a zombie and sleep like a dead fish.
Also, I know you gonna miss me again because I'm leaving again this weekend. This time I will be going to an Europe country and you can guess it now. T-A-A-D-A-A!!! It's Italy and this was also a last minutes decision that I made one week ago. Stay tuned on my instagram (@chanwon92) for more live update. You guys are the first few person who know this! I'm so happy that I'm able to travel to so much country this year. Each month each and it's another milestone of my life.
So back to the topic of this post it's actually a random place that I found nearby my house. Yes, my bro , mom and I were so hungry this afternoon and I'm like ' please don't ask me what to eat because it's the hardest question ever!!!' Then we just drive around my house until I randomly google it out some food suggestion from google on my phone.
Then I saw this cafe randomly appear on the screen! lol this was so random! Next, we just search it on waze and it direct us to the exact location of this cafe. So this is how to kickstart my day by just randomly bumped into a cafe and spent the whole afternoon there.
So it was actually located nearby a housing area @Bukit Serdang. Not located on the first floor, but second floor and you can easily spot this cafe as well. Next, this is exactly what I saw once I enter there.
Not sure how big is it but I didn't expect much until I enter from its main entrance and I was like WOW!! Another cozy spot for cafe hopping person too. I'm not really into that because since ever I back from Perth I'm scared of fish & chips, pasta and maybe bread I guess? So it's why I ended up ordering their cheese baked rice and a cup of earl grey tea lol.
One thing that I love the most was this corner of the whole interior. You will notice this corner right in front of the entrance. It's so welcoming and I love the whole ambiance too.
| The Environment ★★★★☆
Carbenter Showroom Café is more than just a place for good food, relax and chill. Every corner in our place are designed to be an art piece! It is meant for peoples who love art and design, and great for photo shooting too.
Look at the interior, each corner has its unique design and furniture. The name of CARBENTER SHOWROOM CAFÉ inspired by Carbenter Sdn Bhd, which is a custom made solid wood furniture factory. Solid wood is great for doing durable furniture. It has excellent woodworking qualities, and takes finishes well.
Each Wooden furniture in this place has different wood texture and uniquely designed for sale. And guess what?? I'm falling in love with this corner especially this triangle wood shelf! OMG how can this be so cute and if I own a house I'm sure to get this for my room or just place this on a corner of my house.
I came here to enjoy myself just as I would at home. Look at their furniture I really love their wood chair T.T So nice, I can die for it!!!
| The Food & Price ★★★★☆
I'm really surprise that during my visit this afternoon wasn't crowd at all. This is why I can enjoy it as much as I can. I can walk around and take photo for blogging purpose on this post and taking a deep breath while enjoying my hot earl grey tea. I love their cup! It's so cute and available in many diff character (the middle of the cup).
I got a cat one and my mom got a dolphin one! HAHAHAAH
Although I'm a sweet tooth person but for me this is a little bit too sweet. Guess it's because of the money. I get really full after my first few bites on this waffle lol
Still, this is the cutest and I'm wondering do they selling this cup? I need a rabbit one! HAAHAHAH and 3 person with 3 main dishes , 1 waffle , 2 cups of hot drink (earl tea and ginger tea) cost us around RM90+ with 10% service tax. Divided by 3 so it's almost RM30/ person. Which I think it's quite okay for me! For those who are looking for a place to chill with your friends or family then you can check this place out.
That's all for today. Love, xx.
Carbenter Showroom Cafe Details:-
Address:
No B-7-1, Pusat Perniagaan Bukit Serdang, Jalan BS 14/3,Taman Bukit Serdang, Seksyen 14, 43300 Seri Kembangan.
Tel:
03-8957 7396
Facebook:
There are a few other departments as well such as IT, admin etc, but they aren’t as prominent as the ones I mentioned above.
ReplyDeleteNow, the best part…how does the Nuffnang business model work?
As a media agency, you are entitled for a 15% agency rebate. Some agency get less or more, but I think these days all agencies get a flat rate of 15%. The logic for the discount is basically…err..that is how ad buy agencies make money la…they take commission.
As a standalone client, you are not entitled for a discount, because…you are a…direct client.
So how to count la, who get how much and all.
How much are you worth in the Nuffnang Network?
Hmm….rates if I recalled correctly start from RM920 for each blogger or slightly less..The more famous you become, the more expensive you’ll get. They can change the rates as they like. There really isn’t any system or a proper way to calculate influence. I know some bloggers who have lower traffic but cost higher, because they are more “POPULAR”
Ok here’s a scenario
ReplyDeleteMedia Agency 1 would like to purchase 5 top bloggers in Nuffnang. The sales team goes back and open up their backend to look for the rates. Bare in mind, I have came across these sales team people (ok by now you must think I used to be a client or smthn) who don’t even know their brand. So most of the time, a “Talent Manager” would come as they suppose to know the top bloggers “better”.
(I cackled….)
Ok for example the rate for a blogger is RM4250 for an agency which is already discounted. Nuffnang claims that they give a 50/50 revenue share to all the bloggers, although there are some bloggers who get more (maybe because they are a favorite or some special treatment lah). They may have standardize the whole rev share thing these days but I donno la.
Here’s the breakdown.
NomNom Media -> Agency = RM4250
25% out of RM4250 goes to NomNom Media and Nettcentric/Nuffnang (commissions, buffer money, cash to do end of the year events and birthday parties for the “community” every year). So if you think they are actually kind enough to fork out their own cash to do events for you, no way man, it could’ve been yourssss!
So that leaves us with about RM3,612. Now the revenue share comes into play. Since it’s a 50/50 revenue share, the blogger gets about RM1806.25 as a payout.
Ouch…
So how much does the company actually make in total? RM2443.75 (approx.)
So technically, it really isn’t 50/50 revenue share la right in the end.
Here’s another scenario
Say for example if you are a direct client like some property company and want some “lifestlyle” bloggers to come visit your showroom to talk about it (which most of the time is useless because there really isn’t any conversion or awareness….) Nobody really cares about property companies on blogs anyway, unless you are some famous property guru.
Property Company 1 wants to advertise. The same RM4250 blogger would probably cost RM5150 (estimate).
NomNom Media to Direct Client – RM5150
5% of commission goes to NomNom etc, same thing as the earlier breakdown.
That leaves us with RM4892.50.
So they split once again…50/50 revenue share again…The blogger gets RM2446.25 which is quite a lot! So its quite ok lah.
BUT here’s the thing, direct client don’t come often because they would probably have their own internal marketing team which works with a media buy agency. I would think that 1 out of 15 clients are direct clients. So its very unlikely, and they don’t actually have big budgets to splurge.
So just to give you a rough estimate, if a top blogger in Nuffnang gets sold for 50 blogposts (agency) a year, Nuffnang would rake in approximately RM212,500 in revenue, commissions worth RM132,812.50 directly to the entire company, and the balance goes to the blogger.
Now the above calculation is actually an estimate and does not resemble the exact value or cost that Nuffnang charges to an agency. Sorry I’m just giving a disclaimer lah…just for the sake of it.
Well they always say that the Nuffnang platform is your stepping stone as a blogger to become more popular within the client. The commission/fees that they take are all being used to pay the staff salaries, sales team commission and of course to HELP THE BLOGGERS GROW within their respective genre. Sounds funny enough right?
ReplyDeleteThey have recently came up with a variety of programs like the so called Talent Handbook which I know one of the blogger received and shared it with me. Damn, I must tell you it’s fancy as hell. Money put to good use I must say…(sarcasm intended). When you sign up yourself as a contracted blogger, which you must be selected (don’t you feel special), you will automatically sign a contract which ties you in to an unlimited amount of time. From what I heard, the contract is heavily bias to the company. There is an auto-renewal feature in the contract which allows Nuffnang to auto renew your contract unless both party agrees to dismiss the contract…or if you’re not worthy to them anymore, they will let you go la. Sadly I’ve been hearing stories about bloggers who want to leave the contract but are unable to.
As a contracted blogger you are obligated to direct all inquiries to Nuffnang an you are not allowed to take outside jobs. If you do, they technically can sue your ass and ask you for compensation. So Nuffnang automatically owns any of your social media accounts and your website.
IS NUFFNANG’S NETWORK TRAFFIC LEGIT?
No, Nuffnang uses their own method of calculating traffic and you can easily manipulate them. If you ask them from Google Analytics, chances are they will never give it to you because its not a common practice for them to do that. If you are a client and you want a blogger’s traffic, ask them for their Google Analytics. GA never lies but NN one raises a lot of doubt.
BUT ITS OK WE HELP YOU GROW YOUR TRAFFIC AND GIVE YOU MEDIA EXPOSURE.
Ya ok, what a load of BS. That never happens. They only prioritize those who are gullible enough to believe them. When you try to go against them, they will ban you from being sold to clients.
I MEAN WHAT THE F*** RIGHT? I CAN’T LIVE MY LIFE NOW?
ReplyDeleteWell yeah, technically you can’t unless they close one eye an let you go. You are supposed to direct the email to your talent executive and they will try to sell you at a super high price so that they can get a cut for whatever you are doing. Their logic is simple…I give you job, you get money, You get job, you give me money. It never ends dude.
Clients are smarter too these days including agencies as they realized that the ROI from spending in influencer companies like Nuffnang are super expensive. Nuffnang does not have any skilled employees to talk the digital business or even strategy. They are merely a company that sells “Famous” bloggers at a very..very high rate. And after knowing their unethical method of payouts, would you still invest in Nuffnang? Unless you are buddies with their co-founders or you find their personal lives very cute and are clouded by the extravagant working culture in Nuffnang.
This is starting to sound like a Global Warming or Animal Cruelty article…but what the heck right?
SO WHAT CAN YOU DO NOW?
You can start consulting a lawyer on ways to step out of the contract. Perhaps they can advise further. As much as I think the contract makes Nuffnang bullet proof, they are heavily biased. I have read one of the contracts before and it’s probably something that their lawyer wrote when he was half drunk or with a gun pointed to his head by the owners of the company. No sane lawyer would have written something like this. But then again, I’m no lawyer, so I wouldn’t be able to give you a professional opinion.
Some of the contracts have an expiry date, but they will actually ask you to come and sign a new contract way before it expires so that can continue to lock you down from doing outside jobs. But you can come forward and say that you have zero interest in being affiliated with them anymore.
WILL I DIE AFTER I LEAVE NUFFNANG?
A blogger once told me that she/he left Nuffnang to be independent and infact she is doing better and makes more money too! WHY? Simply because these independent bloggers charge way lower to the client and they still get more money in the end.
YOU CUT THE MIDDLE MAN, GOOD OR BAD?
Both, the good part is that you get more money and nobody bugs you anymore like an idiot asking if it’s a paid job or not for an event that you go to because you so happen to like a particular brand. The bad part is that some clients may take sometime to pay you or even not pay you. But pick your clients wisely and you’ll be fine, it’s not that hard to be independent, really
So just to sum things up, I really hope that every single one of you publishers, regardless of genre continue to work independently and if you want to work with media owners like Nuffnang, work with them on an ad hoc basis. Tying yourself to a contract which is biased to Nuffnang the worst thing you could ever do to yourself. Unless you are a damn influential figure both offline and online, then Nuffnang would never lay their hands on you.